We developed a customer portal to host the main SaaS application and provide additional functionality. We designed and built modules in jQuery and AngularJS to provide a customized mapping solution, device and user management, and many other unique features.
A client selling Microsoft Cloud Services needed a website that mirrored the content and look and feel of their printed marketing material. The site was SEO optimized based on research, as well as suggested practices as per Google Analytics and Webmaster Tools in order to minimize PPC spending and maximize lead generation.
Our small marketing team took on the task of rebranding the owner's 12 year old company as well as providing a completely new website. The brand and website needed to reflect the previous brand's core qualities, while taking the company's image in a more modern direction. The site was built with HTML & CSS on top of a PHP platform, using jQuery to provide many modules and custom functionality.
With the goal of lead generation in mind, we ran monthly promotions supported by email marketing and online PPC campaigns. Interested customers would be directed to the campaign's landing page where we would provide details about the offer, as well as a contact form that fed directly into our CRM software for follow-up by an Account manager.
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